We are committed to ensuring your privacy is protected. 

Please read this statement of privacy (“Privacy Policy“, “Privacy Notice”) carefully before using the www.elaineshui.com website (“website”) operated by Elaine Hui (“Company”, “we,” “us”, “our”).  

The terms “you”, “visitor”, “visitors”, “user” and “users” refer to anyone who visits, accesses, navigates, uses, views or interacts with the website.   

This Privacy Policy will help you understand how and why we might collect, store, use, share and/or protect (collectively, “process”) the information you provide to us when you visit, access, navigate, use, view or interact with the website.  

By visiting, accessing, navigating, using, viewing or interacting with the website, you accept and agree to this Privacy Policy (as it may be amended from time to time) and our Terms and Conditions and Disclaimers (as each may be amended from time to time), which you acknowledge that you have read and understood. Company’s Terms and Conditions and Disclaimers are expressly incorporated into this Privacy Policy by this reference. 

Your continued use of the website and our programs, products and/or services constitutes your agreement to and acceptance of future changes and updates to this Privacy Policy.  

If you do not agree with our policies and practices, including without limitation, this Privacy Policy, please do not access or use our website.  

This summary provides key points from our Privacy Policy, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. 

What personal information do we process? When you visit, access, navigate, use, view or interact with our website, we may process personal information depending on how you interact with us and the website, the choices you make and the products and features you use. Learn more about what personal information you disclose to us. 

Do we process any sensitive personal information? We do not process sensitive personal information. 

Do we collect any information from third parties? We do not collect any information from third parties. 

Why do we process information? We process your information to provide, improve and administer our website, to communicate with you and to comply with laws, and for security and fraud prevention purposes. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about why we process your information and how we process your information using AI. 

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your information. 

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal or modify your information. Learn more about how we keep your information safe. 

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights. 

How can you exercise your rights? The easiest way to exercise your rights is to contact us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” A subject line appropriately indicating the subject matter would be appreciated. We will consider and act upon any request in accordance with applicable data protection laws. 

How can you learn more about the information we collect? Read and review this Privacy Policy in full. 

We collect personal information that you voluntarily provide to us when you register on the website, express interest in obtaining information about us or our programs, products and/or services, when you participate in activities on the website, or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the website, the choices you make and the products and features you use. The personal information we collect may include the following:

• Your IP address 
• Your name and email address 
• Other information such as interests and preferences 
• Data profile regarding your online behavior on our website 

We do not process sensitive information.

Some information, such as your internet protocol (IP) address, browser and device characteristics and/or usage information, is collected automatically when you visit, access, navigate, use, view or interact with our website. This information does not reveal your specific identity and is collected primarily to maintain the security and operation of our website, and for internal analytics and reporting purposes. 

Like many businesses, we also collect information through cookies and similar technologies. See the section, “Do We Use Cookies and Other Tracking Technologies?” and our Cookies Notice.

When visitors leave comments on the website, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. 

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. 

See the section, “Do We Use Cookies and Other Tracking Technologies?” and our Cookies Notice. See also the section, “Spam Detection Service“.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. See the section, “Do We Use Cookies and Other Tracking Technologies?” and our Cookies Notice.

We process your information for a variety of reasons, depending on how you interact with the website, including without limitation:  

• To better understand your needs 
• To improve our programs, products and/or services
• To send you promotional emails containing the information we think you will find interesting 
• To contact you to fill out surveys and participate in other types of market research 
• To customize our website according to your online behavior and personal preferences  

We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law (e.g., we have consent; or to provide you with services to enter into or fulfil our contract obligations, to protect your rights, or to fulfil our legitimate business interests). 

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information.  

We may rely on the following legal bases to process your personal information: 

• Consent.  We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.

• Legitimate Interests.  We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to: 
• Diagnose problems and/or prevent fraudulent activities 
• Understand how users use our programs, products and services so we can improve user experience 

• Legal Obligations. We may process your information when we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are in involved. 

• Vital Interests. We may process your information when we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person. 

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time by contacting us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” 

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent. Examples of such exceptional cases include without limitation: 

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way 
• For investigations and fraud detection and prevention 
• For business transactions provided certain conditions are met 
• If disclosure is required to comply with a subpoena, warrant, court order or rules of the court relating to the production of records 
• If the collection is solely for journalistic, artistic or literary purposes 
• If the information is publicly available and is specified by the regulations  

We may share your data with third-party vendors, service providers, contractors or agents (“third parties”) who perform services for us or on our behalf and require access to such information for that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. 

The categories of their parties we may share personal information with are as follows: 

• Data Analytics Services 
• Performance Monitoring Tools 

Our website contains links that lead to other websites, services or applications. If you click on these links, Company will not be held responsible for your data or for the safety and protection of your data nor will we be responsible for the content or privacy and security practices and policies of any third parties. Visiting those websites and any data collected by third parties is not covered by this Privacy Policy. You should review the policies of such third parties and contact them directly to respond to your questions. 

Furthermore, the inclusion of a link to a third-party website, service or application does not imply an endorsement or recommendation by us.  

Our website includes embedded media and third-party content from other websites, platforms and other external sources (e.g. videos, social media posts, maps, audio clips, images, articles, etc.) (each, “Embed” and collectively, “Embeds”). Embeds behave in the exact same way as if the visitor has visited the other website, platform or other external source. 

These websites, platforms or other external sources may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the Embed, including tracking your interaction with the Embed if you have an account and are logged in to that website, platform or other external source. 

If you click, open, use or otherwise interact with an Embed, Company will not be held responsible for your data or for the safety and protection of your data nor will we be responsible for the content or privacy and security practices and policies of any third parties. Visiting those websites, platforms and other external sources and any data collected by third parties is not covered by this Privacy Policy. You should review the policies of such third parties and contact them directly to respond to your questions. 

Furthermore, the inclusion of an Embed does not imply an endorsement or recommendation by us. 

This site utilizes caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary. We may use QUIC.cloud services to process & cache your data temporarily. Please see https://quic.cloud/privacy-policy/ for more details.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove or reject cookies, this could affect certain features of our website.  

This website uses cookies (and other similar technologies) to understand how you use the website, to provide a better website experience, and to deliver, measure and personalize content and ads. After we use the data for statistical analysis, the data is completely removed from our systems.  

When you visit, access, navigate, use, view or interact with the website, you also agree to allow the website to use the data it collects regarding your online behavior (e.g., analyze web traffic, web pages you visit and spend the most time on). 

If you leave a comment on our website, you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one (1) year. 

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. 

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two (2) days, and screen options cookies last for one (1) year. If you select “Remember Me”, your login will persist for two (2) weeks. If you log out of your account, the login cookies will be removed. 

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after one (1) day. 

Please note that cookies do not allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.  

Your use of the website constitutes your consent to our use of cookies for the purposes disclosed in this Privacy Policy.  

If you want to disable cookies, you can do it by accessing the settings of your internet browser. You can visit https://www.internetcookies.com, which contains comprehensive information on how to do this on a wide variety of browsers and devices.  

We may share your information with Google Analytics (or other Google services or tools) (or other similar platforms, services or tools) to track and analyze the use of the website and/or our email performance.

The Google Analytics Advertising Features that we may use include, without limitation: 

• Google Display Network Impressions Reporting 
• Google Analytics Demographics and Interests Reporting 
• Remarketing with Google Analytics 

To opt out of being tracked by Google Analytics across the website, visit Google Analytics Opt-out Browser Add-on page. 

You can opt out of Google Analytics Advertising Features through Ad Settings and Ad Settings for mobile apps. 

Other opt out means include: 

• NAI Consumer Opt Out (networkadvertising.org) 
• Mobile Opt Out – NAI: Network Advertising Initiative (thenai.org) 

For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.  

We may share your information with ConvertKit and SparkLoop (or other similar services or tools) to track and analyze the use of the website and email performance.

For more information on the privacy practices of ConvertKit, please visit ConvertKit’s Privacy Policy. If you do not accept or agree to ConvertKit’s Privacy Policy, please do not access or use our website. 

For more information on the privacy practices of SparkLoop, please visit SparkLoop’s Privacy Policy. If you do not accept or agree to SparkLoop’s Privacy Policy, please do not access or use our website. 

Your comments that you post on the website may be checked through an automated spam detection service.  

As part of our services, we offer products, features or tools powered by artificial intelligence, machine learning or similar technologies (collectively, “AI Products”). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Policy govern your use of the AI Products with our website. 

We provide AI Products through third-party service providers (“AI Service Providers“), including without limitation, OpenAI and Microsoft Copilot. As outlined in this Privacy Policy, your input, output and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in the section, “What Legal Basis Do We Rely On to Process Your Information?” You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider. 

All personal information processed using our AI Products is handled in line with our Privacy Policy and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data’s safety. 

We only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting and other legal requirements). No purpose in this Privacy Policy will require us to keep your personal information for longer than six (6) months past the start of the idle period of a user’s account.  

We are committed to securing your data and keeping it confidential. Company has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online. 

However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal or modify your information. Although we do our best to protect your personal information, transmission of personal information to and from our website is at your own risk. You should only visit, access, navigate, use, view or interact with the website within a secure environment.  

This website is not intended for users under the age of 18. If you are under the age of 18, please do not visit, access, navigate, use, view or interact with the website in any way or provide any information to us.  

We do not knowingly collect or solicit data from or market to users under the age of 18, nor do we knowingly process such personal information. By using our website, you represent that you are at least 18 years of age. 

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from a user under the age of 18, please contact us at by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?“

Depending on your state of residence in the United States of America (US) or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change or terminate your account at any time, depending on your country, province or state of residence. 

You can review or change the information in your account or terminate your account by contacting us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” with “Request to Change/Terminate Account” in the subject line or by logging into your account and updating your preferences. 

Upon receiving your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements. 

If we are relying on your consent to process your personal information, which may be expressed and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” with “Withdrawing My Consent to Process Personal Information” in the subject line or by updating your preferences. 

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. 

You can unsubscribe to our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails we send or by contacting us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” with “Opting out of Marketing and Promotional Communications” in the subject line. 

You will then be removed from the marketing lists. However, we may still communicate with you, e.g., to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests or for other marketing purposes. 

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (DNT) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy. 

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honouring DNT signals, we do not respond to them at this time.  

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia, you may have the right to: 

• Request access to and receive details about the personal information we maintain about you and how we have processed it 
• Correct inaccuracies
• Get a copy of or delete your personal information 

You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below. 

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address and account name	No
B. Personal Information as defined in the California Customer Records statute	Name, contact information, education, employment, employment history and financial information	No
C. Protected Classification characteristics under state of federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status and other demographic data	No
D. Commercial information	Transaction information, purchase history, financial details and payment information	No
E. Biometric information	Fingerprints and voiceprints	No
F. Internet or other similar network activity	Browsing history, search history, online behaviour, interest data and interactions with our and other websites, applications, systems and advertisements	No
G. Geolocation data	Device location	No
H. Audio, electronic, sensory or similar information	Images and audio, video or call recordings created in connection with our business activities	No
I. Professional or employment-related information	Business contact details in order to provide you our services at a business level or job title, work history and professional qualifications if you apply for a job with us	No
J. Education information	Student records and directory information	No
K. Inferences draw from collected personal information	Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics	No
L. Sensitive personal information		No

We may also collect personal information outside of these categories through instances where you interact with us in person, online or by phone or mail in the context of: 

• Receiving help through our customer support channels 
• Participation in customer surveys or contest
• Facilitation in the delivery of our services and to respond to your inquiries

We will use and retain the collected personal information as needed to provide the services. 

Learn about the sources of personal information we collect in the section, “What Information Do We Collect?“

Learn about how we use your personal information in the sections, “Why Do We Process Information?” and “When and With Whom Do We Share Your Personal Information?“

We do not lease, sell or distribute your personal information to any third parties, unless we have your permission. But we might do so if the law compels us to do so.

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in the section “When and with Whom Do We Share Your Personal Information?”

We may use your personal information for our business purposes, such as for undertaking internal research for technological development and demonstration and for sending you promotional materials if you agree to this Privacy Policy. This is not considered to be “selling” of your personal information. 

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include: 

• Right to know whether or not we are processing your personal data 
• Right to access your personal data
• Right to correct inaccuracies in your personal data 
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us 
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data or profiling in furtherance of decisions that produce legal or similarly significant effects (“profiling”) 

Depending upon the state where you live, you may also have the following rights: 

• Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California’s and Delaware’s privacy laws) 
• Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Oregon’s privacy law) 
• Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California’s privacy law) 
• Right to opt out of the collection of sensitive date and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida’s privacy law) 

To exercise these rights, please contact us by using the contact details provided by in the section, “How Can You Contact Us About this Privacy Policy?” 

You can opt out from the selling of your personal information, targeted advertising or profiling by disabling cookies in Cookie Preference Settings. 

We will honour your opt-out preferences if you enact the Global Privacy Control (GPC) opt-out signal on your browser. 

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws. 

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. 

If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf. 

California Civil Code Section 1798.83, as known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all their parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please contact us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?“

You may have additional rights based on the country you reside in. 

We collect and process your personal information under the obligations and conditions set by Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020. 

This Privacy Notice satisfies the notice requirements defined in both of the aforementioned Privacy Acts, in particular, what personal information we collect from you, from which sources, for which purposes and other recipients of your personal information. 

If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular: 

• Offer you the programs, products or services that you want 
• Respond to or help with your requests
• Manage your account with us
• Confirm your identity and protect your account

At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?”

If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand’s Privacy Principles to the Office of New Zealand Privacy Commissioner.

At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” 

If you are not satisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are: 

• The Information Regulator (South Africa) 
• General enquiries: enquiries@inforegulator.org.za
• Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za and POPIAComplaints@inforegulator.org.za

We reserve the right, at our sole discretion, to change, modify or otherwise alter this Privacy Policy at any time to stay compliant with relevant laws and/or to reflect the needs of the website. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.   

Your continued use of the website and/or our programs, products and/or services constitutes your acceptance of future changes and updates to this Privacy Policy. 

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.  

To request a review, update or deletion of your personal information, please contact us by using the contact details provided in the section, “How Can You Contact Us About this Privacy Policy?” with “Request to Review, Update or Delete My Data” in the subject line. 

If you have questions or comments about this Privacy Policy, please email us at hello@elaineshui.com. A subject line appropriately indicating the subject matter would be appreciated.